![]() For years the price of diamonds were kept artificially high by carefully controlling the quantity of diamonds that were allowed to reach the market place by one company who had a monopoly over their distribution. Nowadays Diamond engagement rings are not only glamorous they have a very special meaning attached to them, they symbolise commitment and the next chapter in a couple’s life, which combined with their beauty is why they are so desirable. ![]() No longer were diamonds seen as a gem reserved only for Royalty and the highest of society, they came to represent love, affection and faithfulness. The ad campaign is regarded as one of the most successful in history and changed the general public’s perception of diamonds. Today the saying is very much true, but traditionally gold bands were used for the symbol of a wedding union until 1938 when DeBeers launched their advertising campaign “A Diamond is Forever”. Its handsome looks paired with the upgraded components helped solidify the Chuck 70 as a mainstay sneaker for the brand seven years on and has since seen collaborative iterations with a bevy of notable designers and celebrities including Brain Dead, Carhartt WIP, Dover Street Market and JW Anderson.‘Diamonds are a girl’s best friend,’ a phrase and song made famous by the 1949 movie Gentlemen Prefer Blondes in which Marilyn Monroe first performed the song. The 70s brought a chunkier look back with a taller sidewall and sculpted silhouette while also playing on its vintage looks with yellowish-tinted rubber, reminiscent of an aged vintage sneaker. Since 1917, the canvas high-top sneaker ran from hoop to hoop on countless basketball courts and evolved along the way to become the staple shoe in everyone’s closet from your childhood best friend to Rihanna.īut as the classic sneaker evolved, Converse eventually took a look back and in 2013, released the Chuck 70, a revival of its Chuck Taylor sneaker from the late 1960s and 1970s. The most influential sneaker of all time has to be the Converse Chuck Taylor. ![]()
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